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[Advertising Tech] IAB Europe’s ad tracking consent framework found to fail GDPR standard A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor. The Belgian DPA’s investigation follows complaints against the use of personal data […] Published:10/16/2020 8:22:18 AM
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